Writing a great quote


Tips to writing great quotes

To ensure you are successful and able to make the most from each quote, we have create four principles to creating quotes.


This is your first impression. Address the customer by name to personalize your response. Show them you know what they need by addressing specific details that they mentioned in their request and share some insights to let them know you'll provide a quality service that is based on their expectations and needs.

"Hi Jane,

I have been teaching golf for over 15 years and have helped many players take strokes off their game by improving their iron play."


Customers need to know why they should hire you. Tell them why you are the best by sharing your expertise on the subject. Be sure to use correct grammar and spelling in your message. In a customer survey we found that customers link level of professionalism directly to correct grammar and spelling in their quotes.

"Knowing your irons is an important step to improve your iron play and after few lessons with me you will certainly be more confident and playing better with your irons"


In your quote you can include a price or you can choose to request more information. Either way, give a detailed explanation of what is and what is not included in your price. If you quote a price, tell them why you choose that price and be specific. If you need more information, ask the customer specific questions so that they know what information you need.

"My standard rate is $100 for an hour lesson at the range which includes balls. I also do playing lessons and have a range of other lesson lengths available depending on what you are looking for."

Provide next steps

In many cases the customer is turning to a professional for guidance. Tell the customer what to expect when they hire you and explain the next steps. You will definitely stand out when you are the only pro that let's the customer know what happens after they choose to hire you. Also, you will do well by making yourself available for a call. Inviting the customer to call you will surely provide you with a better chance to be hired.

"I'd love to learn a little more about what you are looking for. You can call me at 555-555-5555 or reply to my message here. I am available on Wednesday and Thursday evenings so the next step would be to schedule a time to meet and go from there. Hope to hear from you soon. Thanks, Joe"



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